Strategic Digital Marketing Course with Certification
Karan Shah
Founder & CEO - IIDE
45 Minutes
4.9/5 Rating
90,244 Enrolled
Why Choose This 45-Minute MasterCourse?
Master digital marketing with this expertly designed Strategic Digital Marketing Mastercourse.
Clear & Concise tips to boost conversions
Hands-On 10-Part MasterCourse
Flexible Access – Learn Anytime, Anywhere
Intermediate Level
Interactive & Easy-to-Follow Approach
Certification Included
What You Will Learn
In this 10-lecture Strategic Digital Marketing Course, you'll learn how to craft data-driven digital marketing strategies that drive real results. From understanding customer behaviour and optimising conversion rates to refining ad campaigns and messaging across multiple platforms, you'll gain actionable insights to improve engagement, boost conversions, and maximise ROI:
1. Unlocking Strategic Digital Marketing: Introduction
This lecture introduces Strategic Digital Marketing and its importance in today's business world. Led by Karan Shah, founder of IIDE, you'll get insights into the course structure and what to expect on your learning journey.
2. Deeper Insights on the AIDA Funnel
Why do some ads make you stop and take action while others get ignored? This lecture breaks down the AIDA Funnel (Awareness, Interest, Desire, Action) - a powerful marketing model that helps brands turn potential customers into buyers through targeted strategies.
3. Snatch the Sale: Turning Awareness into Action
This lecture explores how brands convert awareness into action using strategic marketing. Through real-world examples, you'll learn how timely messaging, offers, and engagement tactics influence consumer decisions, ultimately driving sales.
4. Getting More Customers: Slightly, Smartly, Strategically
If your boss asked you to double sales next month, what would you do? This strategic digital marketing course lecture explores conversion-focused strategies, showing how businesses can increase customers without just increasing website traffic but by using data-driven marketing techniques.
5. Ads vs. SEO: Maximizing Growth with a Balanced Strategy
What’s better: paying for ads or ranking organically on Google? This lecture dives into SEO vs. paid advertising, showing how top brands use both to drive traffic, capture demand, and maximise sales with a well-balanced marketing mix.
6. Smart Lead Generation: Chatbots, Pop-ups & Call-to-Action Hacks
This lecture covers website optimisation strategies to increase lead generation. Learn how chatbots, pop-ups, and smart CTAs can double inquiries from the same traffic, using real-world examples like Booking.com to enhance conversions.
7. Remarketing Strategies: Bringing Back Lost Visitors for More Sales
Ever wondered why you keep seeing ads for products you browsed? This lecture dives into retention marketing, showing how brands use remarketing, limited-time offers, and personalized ads to keep customers engaged and drive repeat purchases.
8. Repeat Customers, Not Just Clicks: The Retention Strategy That Pays Off
Imagine getting a free Starbucks drink on your birthday - sounds great, right? But there’s a strategy behind it! This strategic digital marketing course lecture uncovers cost-effective retention tactics like email marketing, exclusive offers, and personalised incentives that keep customers coming back for more.
9. More with Less: The Strategic Digital Marketing Strategy Implemented by IIDE
What if you could cut marketing costs and boost sales at the same time? In this lecture, dive into a real-world case study of IIDE, where strategic digital marketing transformed profits. Learn how to apply these tactics to maximise growth without overspending.
10. That’s A Wrap; However, Your Journey Begins Now!
In this strategic digital marketing course lecture, discover the next steps to mastering digital marketing, from advanced courses to hands-on learning opportunities that can take your skills to the next level.
Meet Your Mentor
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Karan Shah
Founder & CEO-IIDE
Karan Shah is a digital marketing powerhouse & the visionary founder of IIDE – The Digital School. He has a rich background in creating transformative strategies for industry giants like Taj Hotels, Havmor Ice Creams & more. As a dedicated educator, Karan has trained over 25,000 students & professionals, including executives at major companies. With his deep knowledge & dynamic approach, he is the perfect mentor to guide you through the evolving digital marketing landscape.
- Harvard University Alumni
- 2-Time TEDx Speaker
- Trained CxOs from companies like Volkswagen, Estée Lauder & Mahindra Partners
- Contributor to major publications, including Hindustan Times & Entrepreneur India
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Start Learning
Master strategic digital marketing with a hands-on 10-part course designed to enhance conversions and maximize ROI through expert-led, data-driven strategies.
0 module
10 lectures
Earn Industry Recognized Certificate
Upon completing the Strategic Digital Marketing MasterCourse, you'll receive a Certificate of Completion from IIDE – The Digital School. This certification validates the expertise you’ve gained & serves as a powerful addition to your resume, LinkedIn profile & other professional platforms.
Hear it From Students
Discover what our students have to say about their mastercourse experience and key takeaways!
Nidhi Tiwari
A Must-Take for Marketers! This course transformed my understanding of strategic digital marketing! The insights, real-world case studies, and actionable strategies were game-changing. I highly recommend it!
Preyash Singh
Practical & Engaging! I loved how this course simplified complex concepts like AIDA, SEO, and retention marketing. The strategies are easy to implement and super effective!
Tanya Aggrawal
The Best Digital Marketing Course! Each lecture was packed with valuable insights! The retention marketing and lead generation strategies helped me drive real business growth. Worth every minute!
Sahil Desai
More Value Than Months of Self-Study! This course gave me actionable tactics that immediately improved my campaigns. The chatbot and smart CTA lessons were especially eye-opening!
Ankita Venkatesh
Hands-On & Impactful! IDE nailed it! The course was structured perfectly, with practical case studies and retention strategies that actually work. A must for marketers!