Fundamentals of Meta Advertising with Certification
Dinesh Sajnani
Head of Academics - IIDE
59 Minutes
4.8/5 Rating
95,340 Enrolled
Why Choose This Meta Ads Course?
Learn proven strategies to create high-converting Meta Ads and maximize your ROI.
Introduction to Meta Ads
12-Part MasterCourse
Watch Anytime, Anywhere
Beginners to Intermediate Level
Interactive & Easy-to-Follow
Certification Included
What You Will Learn
In this 12-lecture MasterCourse, you will gain expert-level knowledge of Meta Ads. Each lesson is designed to equip you with the skills needed to create, manage & optimize your ad campaigns. We’ll cover everything — from account setup & defining objectives to advanced topics like Pixel & Events integration, bidding strategies & campaign optimization
1. Meta Ads MasterCourse: A Preview
Kickstart your advertising journey with this detailed Meta Ads MasterCourse! In this introduction, you’ll discover why Instagram & Facebook are crucial for any marketer. Led by industry expert Dinesh Sajnani, this free MasterCourse offers hands-on tips, insider strategies & a clear roadmap to help you thrive in Meta advertising.
2. Run Meta Ads Like a Pro!
If you’re ready to move beyond basic ads, this lecture is for you! Learn how to create, manage & optimize ads on Meta platforms including Facebook, Instagram & Messenger. We’ll guide you through Meta Ads Manager, ensuring every ad is optimized for success.
3. Build a Powerful Campaign with the Right Structure & Objectives!
Setting up your Meta Ads Manager correctly is half the battle won. In this lecture, we’ll break down Meta’s account structure into three simple steps: Campaign, Ad Set & Ads. Discover how to choose the best campaign objectives to achieve your goals effectively.
4. Win With Meta Ads: Setting Performance Goals for Real Impact!
Don’t just set goals – set the right goals. In this lecture, we'll teach you how to fine-tune your Meta Ads with performance goals that convert. Whether you want to increase video views, generate leads, or boost sales, choosing the right performance goal is the key to success. Get ready for actionable strategies & insider tips on navigating Meta’s performance tools!
5. Get More, Spend Less: All About Meta’s Bidding
Selecting the right bidding strategy is a game-changer for any Meta Ads campaign. In this lecture, we walk you through each bidding method — from automated volume-driven approaches to more controlled, manual methods. Gain insights into how to tailor your strategy, so you can ensure your Meta Ads campaigns are always on point!
6. From Cart to Conversion: Using Pixel & Events
Want to track every action your customer takes on your website? Pixel & Events are the tools you need. This lecture will show you how to integrate Pixel code into your site & use Events to track key actions. Learn how this data can help you optimize campaigns, understand customer behavior & use remarketing strategies!
7. Audience Segmentation: How to Build & Target with Precision!
Imagine running Meta Ads that target the perfect audience, every time. With Custom Audiences & Lookalike Audiences, you can do just that. In this lecture, you’ll discover how to build a bulletproof audience strategy that guarantees you're reaching the right people at the right time.
8. The Science of Meta Audience Targeting!
Imagine creating ads that feel like they were made just for your customers. In this lecture, we’ll show you how to build audience personas that reflect your target market’s interests, behaviors & demographics. This is your chance to create laser-focused campaigns that resonate & convert!
9. Smart Ad Spend: Perfecting Budgeting, Scheduling & Placements
When it comes to Meta Ads, it’s not just about running ads — it’s about running the right ads at the right time, in the right place. In this lecture, Dinesh will walk through the critical settings that make or break your campaign: budgeting, scheduling & placements!
10. How to Create Ads That Drive Action
The secret to a successful Meta ad campaign lies in what you show to your audience. Learn how to create compelling ad copy & visuals that grab attention. We’ll guide you through every step of setting up your ad, from selecting the right creative to perfecting the destination link!
11. Meta Ads Reporting 101
A campaign is only as good as the data that drives it. In this lecture, we will show you how to read & interpret Meta Ads reports to understand campaign performance. You'll learn how to track key metrics such as cost per result, reach & amount spent & use this data to make smart, informed decisions!
12. Meta Ads Optimization: Turning Data into Actionable Insights!
Campaign optimization doesn’t have to be complicated — it’s all about following a simple yet effective framework. In this lecture, we’ll break down how to identify performance issues, hypothesize the causes & test solutions using a real-world case study!
Meet Your Mentor
Dinesh Sajnani
Head of Academics-IIDE
Dinesh Sajnani is a digital marketing mastermind with 12+ years of groundbreaking experience. As the Head of Academics at IIDE, he’s not just teaching the future of marketing — he’s shaping it. Having worked with top global brands like Kellogg’s, Spotify, Hershey’s & LEGO, Dinesh brings an unmatched depth of knowledge on what it takes to succeed in the digital space. His experience isn’t just theoretical — he has managed over INR 100 Cr. in Meta Ads spend for multinational brands & start-ups. With a keen eye for industry trends & an unrelenting drive for excellence, Dinesh is the mentor who can guide you through the world of Meta Ads & beyond.
- 12+ years of cutting-edge experience in digital marketing & education
- Trained & placed 1,000+ students in top-tier digital marketing roles
- Architect of industry-aligned digital marketing curriculums at IIDE
- Former key player at agencies like GroupM & Interactive Avenues
Start Learning
Learn Meta Ads from a top industry expert through pre-recorded lectures packed with insider knowledge and real-world strategies.
0 module
12 lectures
Earn Industry Recognized Certificate
Upon completing the Free Meta Ads MasterCourse, you'll receive a Certificate of Completion from IIDE – The Digital School. This certification validates the expertise you’ve gained & serves as a powerful addition to your resume, LinkedIn profile & other professional platforms!
Hear it From Students
Discover what our students have to say about their masterclass experience and key takeaways!
Manish Trivedi
As a business owner, I’ve struggled with getting started with Meta Ads—but this masterclass changed that! This masterclass is easy to grasp & good for beginners like me.
Pooja Sharma
Meta Ads always felt confusing, but this masterclass made everything so clear! The lessons are structured perfectly, making it easy to follow and apply. Plus, the certificate at the end is a great bonus—definitely worth it!
Siddhi Joshi
Finally, a Meta Ads course that actually breaks things down step by step! The trainer shares real-world strategies that you can apply instantly. The lessons on audience segmentation and ad optimization were absolute gold!
Rahul Jhaa
What I loved most about this masterclass is how structured and actionable it is. It doesn’t just give theory—it provides real strategies that work. The part about budget optimization and bidding strategies was especially helpful!