Fundamentals Of Digital Marketing Course With Certification
Karan Shah
Founder & CEO - IIDE
45 Minutes
4.9/5 Rating
99,873 Enrolled
Why Choose This 45-Minute MasterCourse?
Master the latest digital marketing strategies and boost your career with this course.
Learn Digital Marketing Basics
45-Minute MasterCourse
Watch Anytime, Anywhere
Beginners to Intermediate Level
Interactive & Easy-to-Follow
Certification Included
What You Will Learn
In this Digital Marketing MasterCourse, you will explore the core concepts of digital marketing, gaining a holistic understanding of how to navigate the digital landscape. From mastering SEO to running impactful ads, this MasterCourse will empower you to drive results across various platforms!
1. Digital Marketing 101: Understanding the New Marketing Medium
With consumers spending over six hours daily on their phones, how do you ensure your brand stands out? In this fundamentals of digital marketing lecture, Karan Shah reveals why digital marketing is your gateway to audience engagement & teaches you the foundational principles for building impactful strategies.
2. Cracking the Digital Code: Search & Social
Understanding where your audience spends time online is half the battle won. In this lecture, Karan Shah breaks down the two critical online behaviors & reveals the secrets to leveraging Google & social media platforms to boost your business & brand.
3. From Clicks to Conversions: Mastering Search Engine Marketing
Imagine you’re a job seeker using Google Ads to show up in front of hiring managers. That’s exactly what Alec Brownstein did — and it worked! This fundamentals of digital marketing lecture will take you through a creative use of Google Ads to grab attention & drive results. We'll also explore how businesses like IKEA leverage similar tactics!
4. Rank on Google’s First Page: SEO Made Easy
Want to get more organic traffic and potential customers? In this lecture, Karan Shah will show you how SEO can help you rank higher on Google’s first page – all without spending a dime on ads. Learn actionable SEO strategies that can bring lasting success to your website.
5. Social Media: The Ultimate Business Booster
Ever wondered how brands get so good at showing up on your feed at just the right moment? It’s all about social media marketing. This lecture will introduce you to the world of sponsored ads, audience targeting & platform optimization.
6. Facebook & Instagram Ads: Hit Your Target with Precision
Targeting is everything when it comes to marketing. In this lecture, we’ll show you how to use Facebook Ads Manager to refine your audience to an exact science. Whether you’re targeting based on income, travel behavior, or interests, you’ll learn how to apply these filters to increase your chances of reaching the right people at the right time.
7. Capture, Convert, Close: Master Lead Generation
Visitors are just visitors unless you collect their information & follow up. This lecture reveals how to capture critical lead details in a way that feels natural to users. From real estate to eCommerce sites, you'll learn how to use optimized lead forms to convert curiosity into solid leads!
Meet Your Mentor
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Karan Shah
Founder & CEO-IIDE
Karan Shah is a digital marketing powerhouse & the visionary founder of IIDE – The Digital School. He has a rich background in creating transformative strategies for industry giants like Taj Hotels, Havmor Ice Creams & more. As a dedicated educator, Karan has trained over 25,000 students & professionals, including executives at major companies. With his deep knowledge & dynamic approach, he is the perfect mentor to guide you through the evolving digital marketing landscape.
- Harvard University Alumni
- 2-Time TEDx Speaker
- Trained CxOs from companies like Volkswagen, Estée Lauder & Mahindra Partners
- Contributor to major publications, including Hindustan Times & Entrepreneur India
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Start Learning
Learn digital marketing from a top industry expert through pre-recorded lectures packed with insider knowledge and real-world strategies.
0 module
8 lectures
Earn Industry Recognized Certificate
Upon completing the Fundamentals of Digital Marketing MasterCourse, you'll receive a Certificate of Completion from IIDE – The Digital School. This certification validates the expertise you’ve gained & serves as a powerful addition to your resume, LinkedIn profile & other professional platforms.
Hear it From Our Students
Discover what our students have to say about their masterclass experience and key takeaways!
Neha Jain
Loved this masterclass! It made SEO and ads feel way less overwhelming by breaking them down in a super simple way. The way everything was explained just made it click.
Aditya Shah
I was skeptical about how much I could actually learn in just 45 minutes, but this masterclass proved me wrong! Karan Shah breaks down digital marketing in a way that’s easy to grasp, even if you’re new to the field. It’s engaging, well-structured, and packed with practical insights.
Jay Verma
If you’re even a little curious about digital marketing, watch this! The trainer does a great job making the basics clear and easy to understand. Plus, you can watch it whenever, so no excuses!
Hussain Khan
I’ve watched plenty of digital marketing courses, but this one stood out because of how concise yet informative it was. The teaching style is so engaging that you don’t even realize time passing.